June 2, 2017: The Mother of Invention is a Worthy Purpose

I am stunned, daily, by the capabilities of our team here at Cinch.  It is a good-sized team — 35 folks — with amazing academic and work credentials ranging from design to artificial intelligence to econometrics.  And everything in between.  It’s not only the individual capabilities that amaze me (which are stunning, particularly to a worker-bee like me).  What truly blows me away is the what this disparate and unique set of people create as a team in service of our common purpose.

An example just happened this past Thursday.

As part of our R&D and build going back to 2014, we’ve been creating unique components and concepts that are required to bring Cinch to life.  We didn’t set out to create new tech for tech’s sake — it’s just that no one’s ever built a comprehensive, intelligent financial agent before.  We have to ingest and playback your financial life in the context of your actual life, and provide clear and unambiguous directions on what to do, and with which products, while keeping all the key pillars of your financial life in balance — and do so continuously as your life and the outside world changes, just like your own super-smart CFO.    Getting that right comes at great cost, and even greater effort.  And this requires brand-new tooling and components that are new to the industry.

That’s where this amazing team comes in.

To deliver on our purpose, our people have created very creative, brand new concepts and components.  While I cannot go into the details for reasons related to intellectual property law, this stuff is wildly deep tech.  It’s required due to the complexity required to act as a fiduciary across your financial life comprehensively.  It’s really the OS of hyper-personalized financial management that we’re creating, and the tech this effort spins off is truly mind-blowing.

And happily our friends at the United States Patent and Trademark Office agree.  One of our component patents was just approved last Thursday.  What I find particularly interesting is how broadly applicable this patent is.  Meaning that the patent isn’t written for our specific purpose, but more broadly and covering a broad range of applications well outside the financial domain.  We’re lucky to have the sage patent counsel of David Feigenbaum at Fish & Richardson here in Boston, considered by many to the be the dean of software IP, to identify and formulate our patent strategy as we build out our financial intelligence platform.

What’s unique about a patent is that companies are never named as the inventor.  Instead, it is individual people here at Cinch that are listed as the inventors.

I love that.  It feels wonderfully old-school to me — sort of like individual artisans in a world of corporate entities. The fact it has broad applicability is a testament to their creativity and sheer smarts (full disclosure: my name is NOT listed as an inventor).

So congratulations to our Cinch inventors.  We’re lucky to have you applying your brains and passion to such a worthy purpose!

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